The Diffrence between Sales and Marketing tells about the difffrenet ways of promoting and selling the product to final user. To understand the difference between both term firstly we have to know the actual meaning of both terms. Which are explained as following:
Meaning of selling:
It refers to the transaction between two or more parties in which the buyer receives the offering (product) and the seller gets something of value (money) in return. In selling the seller only focus on individual. And on the product. In selling, the customer satisfaction doest not matter. The main aim of the seller is to sell his product and get profit etc,
Definition:
“The selling concept holds that consumers, if left alone, will ordinarily not buy enough of the organisation’s product. … Salesmanship consists of transferring a conviction by a buyer to a seller.
–Philip Kotler
“Personal selling involves individual personal communication in contrast to mass relatively impersonal communication of sales promotion, advertising, and other promotional tools.”
–W.J.Stanton
Meaning of Marketing:
Marketing is concerned with the activities of a business related to buying and selling products or services with customer satisfaction. It helps in finding out what consumers want and determining whether it is possible to produce it at the right price and at right time. Then the company makes and sells it.
Concept of Marketing is an understanding of what the customers are actually want.
Definition:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
-American Marketing Association
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The Chart of difference between Selling and Marketing
|
Points of differences |
Selling | Marketing |
| Meaning | It refers to the transaction between two or more parties in which the buyer receives the offering (product) and the seller gets something of value (money) in return. | Marketing is concerned with the activities of a business related to buying and selling products or services with customer satisfaction. |
| Nature of work | In selling, the seller just focus on selling the product. | Marketing mainly focus on customer needs and wants. |
| Function | In this, the company firstly make the product and then think about how to sell that product. | In this, the marketer or a company firstly look at the customer taste and prefrences then make the product accordingly. |
| Focus | In selling, company focus to produce more and more products. | In Marketing, the brand recognition and brand image is mainly focused. |
| Interest | Selling maintains the consumers interest. | On the other hand, marketing emphased on creating the interest of the customer. |
| Strategy | In selling the Push strategy is used. | The Pull Strategy is used in marketing. |
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Chart of difference between Selling and Marketing
Conclusion:
Thus, Selling refers to the transaction between two or more parties in which the buyer receives the offering (product) and the seller gets something of value (money) in return. In selling the seller only focus on individual. And on the product. On the other hand, Marketing is concerned with the activities of a business related to buying and selling products or services with customer satisfaction. It helps in finding out what consumers want and determining whether it is possible to produce it at the right price and at right time.
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