Goodwill is the value of a company or firm in the eyes of the customer. If any business has more market share then it will have a higher value of goodwill.  Table of Contents What is Goodwill: – Definition of Goodwill: – By Dicksee- By Spicer and Pegler- By Lord Macnaghten- Accounting Treatment of Goodwill: … Continue reading What is Goodwill -Definitions and Factors affecting its value